It was Zynga's first major step away from the social media giant.At one point during 2011, Zynga made up 19 percent of Facebook's revenue, partly because of the special mutually beneficial relationship between the two companies.In November 2012, Facebook ended its special agreement with Zynga. Relationship with Facebook On July 18, 2011, Zynga filed an addendum to its detailing its relationship with Facebook, including the 2010 five-year agreement to use Facebook credits exclusively.On October 11, 2011, Zynga announced plans to create their own platform on which users can play the company's games. Consequently, investors decreased Zynga's valuation by $400 million. By July 2013, Zynga had reportedly lost nearly half of its user base from the previous year. The company unveiled the Zynga Partners for Mobile program to help increase Zynga's presence on mobile devices.In October 2012, Zynga announced a partnership with, an international real-money gaming operator, to launch real-money gaming in the UK, including the release of online poker, a suite of 180 casino games, and the first online FarmVille-branded real money slots game during 2013.On June 3, 2013, Zynga announced layoffs of 520 employees - roughly 18% of its workforce - and closed offices in. The company announced that three new partners were developing games for including 50 Cubes. Zynga also announced the Zynga API, intended to help developers build social games. Zynga began trading on on December 16, 2011.On June 26, 2012, during the Zynga Unleashed conference, Zynga announced the 'Zynga With Friends' network, aiming to connect players of Zynga game titles across multiple platforms. At the time, the company had 2,000 employees.
0 Comments
Leave a Reply. |